New mamas are endlessly busy, challenged, overwhelmed, joyous and sometimes just plain scared, and Paper Mama aims to help every single one of you during this exciting time in your life with cards that allow you to vent, celebrate and thank just about everyone under the sun.

Though mom is the central focus of the collection, Paper Mama also hopes to highlight the importance of all of the other people in a new baby’s life. We couldn't forget gram and gramps, uncles and aunties and all of your friends. Not to mention the babysitter/nanny, pediatrician and your little one's teacher.

You've got the hardest job in the world, mama! And our stationery hopes to capture the universal fears, excitement, frustrations and joys that all moms face at one point in time or another — all the while keeping our sense of sass and moxie at the forefront. Today’s new moms are hip and cool too, and Paper Mama’s debut collection hopes to help you remind everyone in your life just how “mamalicious” you really are.